19
including:
•
National and International Portals
•
www.hansenimoveis.com in differ-
ent languages
•
Social media sites like Facebook®
and Twitter®
•
Direct mail and email campaigns
•
Television
•
Notifying all potential buyers and
referral sources in their database
•
Home Highlight info to all agents
•
For Sale sign
•
Networking within the local com-
munity
Such extensive market exposure will
not only generate more interest from
motivated buyers. It will also ensure
that you don’t sell your home to just
any buyer, but to the right buyer – the
one who fully appreciates what they’re
buying and will pay the price for it.
MARKETING
YOURCOMMUNITY
PROFESSIONAL PHOTOS
Which presenting your
house in the best way
Real estate industry surveys have repeatedly found that
neighborhood quality is the most important reason why
homebuyers choose where to live. In fact, experience shows
that buyers usually “buy” an area first, and are often willing
to pay a premium for homes there.
That is why it is crucial to highlight your community’s
amenities – like proximity to quality schools, restaurants
and shopping, local parks and attractions, as well as other
benefits that affect lifestyle.
Realtors have access to the kinds of detailed community
and school information that today’s buyers are looking for,
and they are highly capable of portraying the relationship
between the value and benefits of your community and
home together.
ACOMPREHENSIVEAP-
PROACHTODISPLAYING
YOURHOMEANDCOMMU-
NITY INTHEMARKETPLACE
While the internet is now the
real estate information source
of choice, if you want to maxi-
mize the number of serious
buyers, showings and offers
you get it is necessary to em-
ploy a broad spectrum of
advertising in a coordinated
manner. Realtors have a
wide range of options for
maximizing a property’s ex-
posure to the marketplace,
EFFECTIVELYMARKETING
YOURHOME