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Let us talk about how to prepare your home, so it is more attractive to buyers.

Hansen Imóveis bar Encontro das Aguas

When presenting your home to prospective buyers, first impressions are crucial.

Buyers begin judging your home the moment they see it and, unless they are looking for a house to renovate, they prefer homes that are well maintained, clean and clutter free. That is why home improvements, particularly if they address the anticipated needs of buyers, can boost your home’s sale ability and sale price.

Depending on your home’s condition, there are three kinds of improvements that will impress buyers and help you sell for top market value: renovations, upgrades and repairs, reorganization and maintenance. Along these lines, what follows are a few proven, cost-effective ideas that will help your home look its best so you get top market value.

Bear in mind, an experienced Realtor knows what today is discerning buyers are looking for and can provide more ideas that will maximize your home’s appeal. Sometimes a small investment in time and money can give you a big edge over your competition and generate a faster sale at a higher price.

Preparing your home for a free valuation

Once you have picked your estate agent, everything is in motion. Your estate agent have studied the market prices and the next stage is to get all the marketing materials prepared.

This involves photographing your property then preparing all of the advertising for the property. These photographs will form the main visual interest in your property advertising. It is crucial; therefore, your property should looks as appealing as possible for the photographs.

High quality photographs that make your property look as spacious and as bright as possible are key factors to attracting that steady stream of viewers! Of course, when viewers do arrive, you want the property to look as appealing as possible for them too.

Lauro de Freitas Hansen Imóveis photo
Encontro das Águas Hansen Imóveis Online revista

Building your promotional material

Your advertising materials, prepared by your estate agent, might include advertising your property on national and International property websites, local property websites, printed property brochures, email marketing or other advertising materials.

Some of these might be provided as standard by real estate agent and some might need to be paid-for in addition to the estate agency fee.

The image to the left shows Hansen Imóveis Online magazine “Área” for Encontro das Águas, Lauro de Freitas

Can I take my own photos?

As the photographs of your property are so crucial to attracting interest, we would always recommend that you leave the photographs to the professionals unless you are a professional property photographer.

Unless you are a photography professional the chances are that a professional with several years’ experience and the ideal combination of specialist camera equipment for interior photography will do it as well if not slightly better! In addition, a third party photographer brings a fresh eye to things and sees your property in the same way as a potential buyer would see it.

The picture on the right shows the difference between using normal camera lens and special lens that shows a greater angle, so you can see more of the kitchen than with a normal lens.
Hansen Imoveis uses special lenses to present your property to make it more attractive to buyers.

kitchen photo
Hansen Imóveis floorplan

Do I need a floor plan?

We would always recommend a floor plan to any potential seller. The visual representation of the layout of your property allows people to picture the layout, even after leaving your property, gives them an idea of what rooms they might be able to extend or knock-together and, statistically, has been proven to attract more interest and to increase sales. They are not hugely expensive but they contribute a huge amount to the marketing of the property.

Getting ready for viewings

There is a fine line between making your property feel like a home and making it feel like someone else’s home. One of the main tips for selling your property is to de-personalize it.

Then of course, you still want it to feel like a home. In addition, you do still have to live there in the meantime. You will be able to make that judgment yourself. It is important to remember that the potential buyer is king or queen in these situations and that it is not a bad thing to pander a little bit to their potential needs.

Not everyone likes large dogs and not everyone will love young children running around: at the least, it distracts them from what they are there to do – to view and remember how lovely the property is. Keeping across-the-board appeal is no bad thing in increasing your prospects of a sale!

Hansen Imóveis Corretores

Keeping the place clean and tidy

Boxes. Boxes. Boxes. De-clutter. De-clutter. De-clutter. Are you likely to need it in the next three months? If not, put it in a box and find somewhere to store it! It will make it far easier to find cupboard space to throw those dirty trainers and the kids’ toys when you get a short-notice viewing.

Should I tell my neighbors that I am selling my house?

This is a personal choice. Some people do not want their neighbors to know that they are selling their property. However, one of our most crucial tips when it comes to marketing a property is to maximize the breadth of marketing.

A “For Sale” board is one of the key ways of letting people know that your property is for sale. As the old saying goes, ‘We’re real estate agents, not secret agents.’ However, it is a personal choice and any real estate agent should of course respect the wishes of their clients.

It does slightly narrow down the channels of marketing though.

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Learn how to sell your home faster:

  • Prepare your home so it is more attractive to buyers
  • Strategically pricing your home to get top market value
  • Effectively marketing your home for all it is worth
  • Setting the stage to sell
  • Succesfully negotiating the deal
  • Signed, sealed and delivered: Closing the deal