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EFFECTIVELYMARKETING
YOURHOME
Clearly, your Realtor needs to have an internet market-
ing strategy in place to target these desirable and more
market-informed internet buyers.
Here’s what discriminating internet buyers look for
most on real estate websites:
•
99% – Property photos (plenty of them)
•
99% – Detailed information about properties for sale
•
88% – Virtual tours
•
80% – Real estate agent contact information
•
78% – Interactive maps
This means that your Realtor should have a
compelling web presence where buyers are
known to go online for real estate informa-
tion. In addition, the internet-marketing plan
should include emphasis on information rich
sites that offer lots of property details and
photos, virtual tours, community and school
reports, and mapping.
In addition, because today is demanding in-
ternet buyers often expect a fast response to
their online requests for property information
(many within an hour), experienced and inter-
net-savvy Realtors need an efficient system in
place for managing web and email inquiries.
Particularly in this market, it is important that
your home be advertised to its fullest over
the internet, and that inquiries about it be
handled in as close to real time as possible.
Effectively reaching and responding to more
of these internet buyers can increase the de-
mand for your home and, in turn, its value.
BUYERSARE
FLOCKINGTOTHEWEB
The internet is revolutionizing real
estate advertising