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PROFESSIONAL
PHOTOSSELL
YOURHOME
BESTAND
FASTER
16
EFFECTIVELY
MARKETING
YOURHOME
Effectivelymarketingyourhomeforall it’sworth
The successful marketing of a home, like that of
any good or service, is amulti-faceted process
that includes nearly every activity involved in
getting it sold
I
n fact, marketing en-
compasses just about
every topic covered
in this Guide – home
preparation, pricing,
presentation and even
negotiation, as well as
strategic advertising and
networking.
All these activities are
undertaken with one
aim: to maximize your
home’s market exposure,
and with it the number of
showings and offers you
get, so that you ultimately
sell for top market value.